Target Audience

Definition of Target Audience –

Target Audience is a particular group at which a product such as a film or advertisement is aimed.

How will I approach Target Audience in my own children’s book?

In the brief it is stated that our target audience for our own children’s book will be between 0-5, because of this, that means out books will be aimed towards children who have limited or no reading ability at all. In conjunction with this, this also means that the children’s book I am going to create will rely and be based more on imagery and the use of illustrations to convey a story and message rather than the actual story itself.

As I will be focusing more on the illustrative and pictorial side of telling a story via images as I show off and bring fourth focus onto my ability with programs such as Photoshop and Illustrator but also different artistic techniques done and then scanned in.

Target Audience and Children’s books formats:

Children’s books are commonly put into different classifications of which they are most suited towards. For example, a children’s books target audience isn’t just determined about what the story is or how the images are presented but also with the format of the book as a whole.

A small list from http://www.dummies.com/how-to/content/age-levels-for-childrens-books.html has been laid out showing the different ages groups and what kinds of books children’s at those age ranges would read from a publishers standard.

Below I have compiled the list of age groups which fit into the target audience given in the assignment brief scenario.

The list:

• Board books: Newborn to age 3

Board books are bigger and thick than a normal books, they typically feature very few words and focus on telling a story via images and colours which contrast. Certain themes may include different types of animals, colours or basic words and understanding of numbers.

• Picture books: Ages 3–8

Picture books are pretty self explanatory and also a lot similar to that of a board books. The main difference here is the size of the book as well as the fact that picture books may start to include elements of a moral of the story.

• Colouring and activity (C&A) books: Ages 3–8

Colouring books are once again pretty self explanatory, the books aim as a tool for a child to learn the different colours of the colour wheel as well as be able to create their own scenes and characters via colouring in.

• Novelty books: Ages 3 and up, depending on content

Novelty books are an interesting concept and take a picture books to another level, instead of just flat illustrations the book may feature noises and sound effects or even things such as pops ups or interactive elements in which a child can feel different textures or fabrics.